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𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 moves 𝗳𝗮𝘀𝘁𝗲𝗿 when different minds come together. 💡
Over the years, I’ve seen how 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 it can be when 🛠️ engineers, 🎯 strategists, 📊 researchers, and 📅 project leads work as...

Joe Gifford
Jun 281 min read


𝐍𝐨𝐭 𝐚𝐥𝐥 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐜𝐮𝐥𝐭𝐮𝐫𝐞𝐬 𝐚𝐫𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐞𝐪𝐮𝐚𝐥 — 𝐚𝐧𝐝 𝐬𝐨𝐦𝐞 𝐦𝐢𝐠𝐡𝐭 𝐛𝐞 𝐡𝐨𝐥𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐛𝐚𝐜𝐤.
According to Lab Manager, there are 4 types of innovation cultures that shape how teams perform: 1️⃣ 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐂𝐮𝐥𝐭𝐮𝐫𝐞...

Joe Gifford
Jun 261 min read


🤖 AI is growing smarter every day — but are we making sure it still serves people, not replaces them?
In a world where algorithms can outperform humans in speed and scale, one truth remains clear: AI without human oversight is a risk we...

Joe Gifford
Jun 241 min read


🚱 What’s REALLY in your tap water?
It’s not just chlorine and minerals anymore. Recent research shows that microplastics — along with PFAS, pathogens, pharmaceuticals, and...

Joe Gifford
Jun 191 min read


Co‑Innovation vs. Traditional Change Management
Which Side Are You On? 🚀🚀 In a world shaped by AI 🤖, global uncertainty 🌍, and shifting workforce expectations 💼, the old models of...

Joe Gifford
Jun 181 min read


🚗💡 Innovation vs. Tariffs — What drives your business decisions?
As a small business leader, you're constantly navigating trade-offs. One of the biggest: 👉 Do you double down on innovation to stay...

Joe Gifford
Jun 171 min read


🌊 Reflecting on ACE25: Innovation, Purpose, and Community in Water Treatment 💧
What an inspiring week at ACE25 with the AWWA community! The conference was a powerful reminder of the shared mission that...

Joe Gifford
Jun 121 min read


What a trip!
Huge thanks to everyone at ACE25 and the AWWA for making this such a fun time. Me, Todd Vroman , and Daniel Sedacca had such a...

Joe Gifford
Jun 101 min read


💧 𝐖𝐡𝐲 𝐈𝐭’𝐬 𝐒𝐨 𝐇𝐚𝐫𝐝 𝐭𝐨 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 𝐢𝐧 𝐖𝐚𝐭𝐞𝐫 𝐓𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭 — 𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐌𝐨𝐯𝐞 𝐅𝐨𝐫𝐰𝐚𝐫𝐝
If you’ve worked in this field, you’ve likely heard: “We can’t afford the risk” “Let’s stick with what works” “Maybe next year” These...

Joe Gifford
Jun 61 min read


🌊 The Future of Water Treatment Is Here 💧
With global water scarcity on the rise, innovation is no longer optional—it’s essential. StartUs Insights highlights 10 transformative...

Joe Gifford
Jun 41 min read


Next stop, Denver!
I will be in attendance at ACEAWWA Water Conference next week! 🎉 If you're looking to innovate in the water treatment industry, come...

Joe Gifford
Jun 31 min read


PFAS: A Persistent Challenge for Public Health 🌍
A new plan from the U.S. Environmental Protection Agency is stirring up both hope and concern in the environmental and health policy...

Joe Gifford
Jun 11 min read


🔧 The future of American innovation depends on collaboration ✨
As we look ahead, one question stands out: How can partnerships fuel progress in product development and engineering? 💡 Here are a few...

Joe Gifford
May 311 min read


Imagine a world where innovation stands still ❄️
A chilling thought, right? After 30+ years of building and challenging ideas, I’ve seen how fear of risk can freeze even the boldest...

Joe Gifford
May 301 min read


✨ Turning Ideas Into Impact
Ever had a spark of an idea and wondered, "Could this really change the game?" In the world of product development, engineering is the...

Joe Gifford
May 292 min read


Innovation engineering isn’t a buzzword — it’s survival 🚀
If your company wants to stay relevant, you must innovate smartly. Here’s how to drive product development and cut costs: 🔹 Set Clear...

Joe Gifford
May 291 min read


Innovation is essential
🚀 Innovation isn't optional—it's essential. In today's fast-paced market, standing still is moving backward. Here's a quick 4-step guide...

Joe Gifford
May 271 min read


🚨 Is Your Innovation Stuck in Shallow Waters? 🚨
Innovation thrives on genuine inclusion—not just checking boxes. Superficial diversity efforts can hinder breakthroughs. Here is how to...

Joe Gifford
May 241 min read


Lessons from my entrepreneurial journey
Four years ago, I embarked on an entrepreneurial journey—an exhilarating dive into uncharted waters. Recently, a study from Columbia...

Joe Gifford
May 221 min read


Innovation rarely comes from comfort
30 years in the industry taught me one thing: 💡Innovation 𝗿𝗮𝗿𝗲𝗹𝘆 comes from comfort. It’s in moments of tension —...

Joe Gifford
May 201 min read
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