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🌊 Reflecting on ACE25: Innovation, Purpose, and Community in Water Treatment 💧
What an inspiring week at ACE25 with the AWWA community! The conference was a powerful reminder of the shared mission that...

Joe Gifford
14 hours ago1 min read
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What a trip!
Huge thanks to everyone at ACE25 and the AWWA for making this such a fun time. Me, Todd Vroman , and Daniel Sedacca had such a...

Joe Gifford
3 days ago1 min read
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💧 𝐖𝐡𝐲 𝐈𝐭’𝐬 𝐒𝐨 𝐇𝐚𝐫𝐝 𝐭𝐨 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 𝐢𝐧 𝐖𝐚𝐭𝐞𝐫 𝐓𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭 — 𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐌𝐨𝐯𝐞 𝐅𝐨𝐫𝐰𝐚𝐫𝐝
If you’ve worked in this field, you’ve likely heard: “We can’t afford the risk” “Let’s stick with what works” “Maybe next year” These...

Joe Gifford
7 days ago1 min read
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🌊 The Future of Water Treatment Is Here 💧
With global water scarcity on the rise, innovation is no longer optional—it’s essential. StartUs Insights highlights 10 transformative...

Joe Gifford
Jun 41 min read
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Next stop, Denver!
I will be in attendance at ACEAWWA Water Conference next week! 🎉 If you're looking to innovate in the water treatment industry, come...

Joe Gifford
Jun 31 min read
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PFAS: A Persistent Challenge for Public Health 🌍
A new plan from the U.S. Environmental Protection Agency is stirring up both hope and concern in the environmental and health policy...

Joe Gifford
Jun 11 min read
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🔧 The future of American innovation depends on collaboration ✨
As we look ahead, one question stands out: How can partnerships fuel progress in product development and engineering? 💡 Here are a few...

Joe Gifford
May 311 min read
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Imagine a world where innovation stands still ❄️
A chilling thought, right? After 30+ years of building and challenging ideas, I’ve seen how fear of risk can freeze even the boldest...

Joe Gifford
May 301 min read
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✨ Turning Ideas Into Impact
Ever had a spark of an idea and wondered, "Could this really change the game?" In the world of product development, engineering is the...

Joe Gifford
May 292 min read
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Innovation engineering isn’t a buzzword — it’s survival 🚀
If your company wants to stay relevant, you must innovate smartly. Here’s how to drive product development and cut costs: 🔹 Set Clear...

Joe Gifford
May 291 min read
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Innovation is essential
🚀 Innovation isn't optional—it's essential. In today's fast-paced market, standing still is moving backward. Here's a quick 4-step guide...

Joe Gifford
May 271 min read
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🚨 Is Your Innovation Stuck in Shallow Waters? 🚨
Innovation thrives on genuine inclusion—not just checking boxes. Superficial diversity efforts can hinder breakthroughs. Here is how to...

Joe Gifford
May 241 min read
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Lessons from my entrepreneurial journey
Four years ago, I embarked on an entrepreneurial journey—an exhilarating dive into uncharted waters. Recently, a study from Columbia...

Joe Gifford
May 221 min read
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Innovation rarely comes from comfort
30 years in the industry taught me one thing: 💡Innovation 𝗿𝗮𝗿𝗲𝗹𝘆 comes from comfort. It’s in moments of tension —...

Joe Gifford
May 201 min read
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Innovation isn't a department—it's an ecosystem.
In a fast-paced world, real innovation isn’t born in silos. It lives where diverse ideas, collaboration, and experimentation thrive. 🔄...

Joe Gifford
May 141 min read
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Innovation isn't just a tech team's job—it's a leadership imperative.
In manufacturing and product development, the real competitive edge comes from knowing how to modernize 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 losing what...

Joe Gifford
May 61 min read
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Common innovation blockers
Have you ever wondered why some companies innovate effortlessly while others struggle to get off the ground? 🤔 The truth is, the path...

Joe Gifford
May 11 min read
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3 easy steps to build a culture of innovation
Ever wondered why some companies seem to have an endless stream of groundbreaking ideas? 💡 It's not magic. It's a culture of...

Joe Gifford
Apr 251 min read
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Innovation Fatigue
Years ago, at a company far, far away, I was leading a large innovation project, and we hit a wall 🧱. Innovation fatigue had set in....

Joe Gifford
Apr 221 min read
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Why do some companies excel at innovation while others fall behind, stuck in their ways? 🤔
In my work with businesses eager to accelerate innovation, I've noticed that many get trapped in a cycle of repetitive ideation without...

Joe Gifford
Apr 191 min read
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