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🌊 Reflecting on ACE25: Innovation, Purpose, and Community in Water Treatment 💧
What an inspiring week at ACE25 with the AWWA community! The conference was a powerful reminder of the shared mission that...

Joe Gifford
Jun 121 min read
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💧 𝐖𝐡𝐲 𝐈𝐭’𝐬 𝐒𝐨 𝐇𝐚𝐫𝐝 𝐭𝐨 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 𝐢𝐧 𝐖𝐚𝐭𝐞𝐫 𝐓𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭 — 𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐌𝐨𝐯𝐞 𝐅𝐨𝐫𝐰𝐚𝐫𝐝
If you’ve worked in this field, you’ve likely heard: “We can’t afford the risk” “Let’s stick with what works” “Maybe next year” These...

Joe Gifford
Jun 61 min read
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🌊 The Future of Water Treatment Is Here 💧
With global water scarcity on the rise, innovation is no longer optional—it’s essential. StartUs Insights highlights 10 transformative...

Joe Gifford
Jun 41 min read
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Next stop, Denver!
I will be in attendance at ACEAWWA Water Conference next week! 🎉 If you're looking to innovate in the water treatment industry, come...

Joe Gifford
Jun 31 min read
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Innovation in Water Treatment
Innovation in water treatment has a reputation for moving at a snail’s pace. But every now and then, a push—whether from new regulations...

Joe Gifford
Mar 181 min read
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