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๐ฑ Whatโs REALLY in your tap water?
Itโs not just chlorine and minerals anymore. Recent research shows that microplastics โ along with PFAS, pathogens, pharmaceuticals, and...

Joe Gifford
Jun 18, 20251 min read
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๐ Reflecting on ACE25: Innovation, Purpose, and Community in Water Treatment ๐ง
What an inspiring week atย ACE25 ย with the AWWA community!ย The conference was a powerful reminder of the shared mission that...

Joe Gifford
Jun 11, 20251 min read
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๐ง ๐๐ก๐ฒ ๐๐ญโ๐ฌ ๐๐จ ๐๐๐ซ๐ ๐ญ๐จ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ ๐ข๐ง ๐๐๐ญ๐๐ซ ๐๐ซ๐๐๐ญ๐ฆ๐๐ง๐ญ โ ๐๐ง๐ ๐๐จ๐ฐ ๐ญ๐จ ๐๐จ๐ฏ๐ ๐ ๐จ๐ซ๐ฐ๐๐ซ๐
If youโve worked in this field, youโve likely heard: โWe canโt afford the riskโ โLetโs stick with what worksโ โMaybe next yearโ These...

Joe Gifford
Jun 5, 20251 min read
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๐ The Future of Water Treatment Is Here ๐ง
With global water scarcity on the rise, innovation is no longer optionalโitโs essential. StartUs Insights highlights 10 transformative...

Joe Gifford
Jun 3, 20251 min read
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Next stop, Denver!
I will be in attendance atย ACEAWWA Water Conference next week! ๐ย If you're looking to innovate in the water treatment industry, come...

Joe Gifford
Jun 2, 20251 min read
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Innovation in Water Treatment
Innovation in water treatment has a reputation for moving at a snailโs pace. But every now and then, a pushโwhether from new regulations...

Joe Gifford
Mar 17, 20251 min read
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