ROI: Return on Innovation
- Joe Gifford
- Dec 5, 2024
- 1 min read
Forget Return on Investment. Focus on Return on Innovation. 💡
In today’s fast-paced world, sticking to the old project ROI model might just be holding you back. I know, it doesn't fell right. But traditional ROI is reactive. You invest, wait, and hope for returns. ⏳ It’s like waiting for rain in a drought. 🌵
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲. It’s about creating opportunities, not waiting for them. When you innovate, you lead. 🚀
Market leaders are disruptors. They don’t just follow trends, they set them. 🔥 Those who innovate are the ones who stay ahead.
Innovation enhances adaptability. In uncertain times, it’s those who adapt that thrive. Companies that focus on innovation can pivot quickly.
So, how do we shift our focus?
𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐚 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐨𝐟 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲
→ Encourage your teams to think outside the box. 📦
↳ Ideas shouldn’t be confined to boardrooms.
𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠
→ Foster an environment where learning is a priority. 📚
↳ Keep your team’s skills sharp.
𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗺𝗽𝗮𝗰𝘁
→ Set clear metrics for innovation success
↳ Track and celebrate these milestones. 🎉
Remember, it’s not just about the money you make with one project. It’s about the value you create with an effective innovation portfolio.
What’s your take on this shift from ROI to ROII (return on innovation investment)? Let’s discuss below or on LinkedIn.

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