Innovation in Water Treatment
- Joe Gifford
- Mar 18
- 1 min read
Updated: 5 days ago
Innovation in water treatment has a reputation for moving at a snail’s pace.
But every now and then, a push—whether from new regulations or public demand—forces change to happen faster. 📈
And that’s where the real opportunity lies. The key is being ready when that moment comes. ⌛
After years of watching industries struggle with innovation—especially in something as critical as clean drinking water—I’ve learned that success isn’t about waiting for the right moment. It’s about making sure you're prepared when it arrives.
Here’s a three-step approach we use to accelerate innovation in a "slow" market:
𝟏. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧
Look beyond the immediate challenges. Anticipate future market demands.
Innovation isn’t just about solving today’s problems—it’s about staying ahead of tomorrow’s. 🛒
𝟐. 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬
A great idea needs a solid foundation. Develop engineering solutions that actually fit the user's challenges. Custom solutions should work seamlessly, not just in theory but in practice. 👩🔬
𝟑. 𝐓𝐞𝐚𝐦 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭
Innovation is only as strong as the team behind it. Take stock of your team’s skills and expertise. Make sure you have the right people in the right roles to turn ideas into reality. At the end of the day, innovation isn’t just about having a great idea. It’s about executing it—consistently and effectively. 🤼
So, is your organization ready to ride the next wave of change? Give these steps a shot and see where they take you. What's your take? Let us know down below or on LinkedIn.

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