Is innovation a sprint or a marathon?
- Joe Gifford
- Feb 4
- 1 min read
In the fast-paced world of business, innovation is often treated like a race to the finish line. But is that really the best approach? The reality is, successful innovation resembles more of a marathon than a sprint. It’s about endurance, consistent effort, and strategic pacing rather than quick bursts of speed.
Consider ideation and strategy as your warm-up; engineering and project management as your steady but relentless pace; process optimization and technology adoption as milestones along the way. Each stage builds upon the last, ensuring sustained momentum toward groundbreaking solutions.
How do you pace your innovation efforts? Share your thoughts below or on LinkedIn! Let’s redefine how we view progress in this ever-evolving journey.

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