Lessons from my entrepreneurial journey
- Joe Gifford

- May 22
- 1 min read
Four years ago, I embarked on an entrepreneurial journey—an exhilarating dive into uncharted waters. Recently, a study from Columbia Business School reignited my contemplation on innovation's role in addressing global challenges.
🔑 Key Takeaways:
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝘀 𝗮 𝗖𝗼𝗿𝗲 𝗩𝗮𝗹𝘂𝗲: Embedding innovation into organizational culture, not just treating it as a process.
𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗦𝗼𝗰𝗶𝗲𝘁𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁: Prioritizing sustainable solutions over immediate gains.
𝗖𝗿𝗼𝘀𝘀-𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Breaking down silos to unite diverse minds.
𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 & 𝗨𝗻𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴: Adapting strategies as the world evolves.
𝗣𝘂𝗿𝗽𝗼𝘀𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Aligning innovations with real-world challenges, beyond profit margins.
Institutions like Columbia's Tamer Institute for Social Enterprise and Climate Change are leading this paradigm shift, educating leaders to tackle social and environmental challenges with innovative solutions.
Entrepreneurs like Donnel Baird, founder of BlocPower, exemplify this approach by addressing climate change and social equity through innovative business models.
Are we ready to embrace this transformation and build a sustainable legacy? Let us know your thoughts down below or on LinkedIn.






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